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who we are
At DA Targets, we’re shooters, innovators, and problem-solvers. What started as a simple idea to make training more effective, efficient, and fun turned into a mission: creating targets that are smarter, tougher, and more exciting than anything else out there.
our story
We know the frustration of shooting at a target that doesn’t give clear feedback, doesn’t last, or isn’t safe to use. That’s why we developed our patented color-changing targets. Each shot instantly lights up the point of impact, giving you the feedback you need to improve—fast. It’s technology we’re proud of, backed by U.S. Patents US11280594B2 and US11441878B2, but it’s also technology we built for people who love to shoot as much as we do—and for those who care about doing it safely.
built for every shooter
Whether you’re training for competition, law enforcement, military or just enjoying a weekend at the range, our targets are designed to handle it all. Heat, rain, cold—you name it. And with our color-changing feedback, every shot becomes part of the learning process.
why we do it
We believe shooting should be challenging, satisfying, effective and fun. We believe in making tools that help you get better, faster, and more safely. Most of all, we believe in supporting a community of shooters who care about quality, skill, and innovation.
join us
DA Targets isn’t just a company—it’s a team of people who love what they do and want to share that with you. Try our targets, feel the difference, and see why shooters across the country trust us to bring their training to the next level.